The Effectiveness of the Guessing Game Method in Improving English Vocabulary Mastery Among Students at Mr. Bob English Camp

Abstract

1. This study examined the effectiveness of the guessing game method as a treatment to enhance English vocabulary mastery among students enrolled at Mr. Bob English learning camp. A quasi-experimental, one-group pre-test/post-test design, rooted in the principles of Class Action Research, was implemented. The participants consisted of 15 students from the holiday camp program at Mr. Bob English Course Kampung Inggris. These students engaged in daily 10-minute guessing game sessions over a period of 10 days. Each session systematically combined a review of previously learned vocabularies and the introduction of new vocabulary items sourced from the camp’s designated module. English vocabulary mastery was quantitatively evaluated through the administration of a pre-test before the treatment and a post-test immediately following its conclusion. Descriptive statistics were utilized in the data analysis to summarize student performance and the application of a paired samples t-test to determine statistical significance. The findings indicated a statistically significant improvement in students' vocabulary mastery from the pre-test to the post-test, demonstrating the positive impact of the guessing game method. This academic approach appears to be effective in stimulating vocabulary mastery, probably caused by its interactive, engaging, and repetitive pattern, which collectively contributes to enhanced motivation, improved memorization, and reduced forgetfulness. The results suggest that the guessing game offers a valuable and practical tool for educators in intensive language learning environments.

2.

This study critically analyzes the discourse of the Pocari Sweat Ramadan advertisement, "Cairan Tubuh Bocor, Emang Bikin Horor," featuring popular Indonesian influencers Fadil Jaidi and Pak Muh. The primary objective is to uncover how this unconventional horror-comedy campaign constructs meaning, persuades its audience, and reflects underlying ideologies related to hydration, Ramadan, and influencer culture within the Indonesian context. Employing a qualitative research design, the study utilizes Teun A. van Dijk's Critical Discourse Analysis (CDA) framework. This approach allows for a multi-layered examination of the advertisement's linguistic and visual elements (micro-level), its production and reception as a social practice (meso-level), and its broader socio-cultural implications, particularly concerning power and ideology (macro-level). Data collection involves textual and visual analysis of the advertisement and contextual information from marketing reports. Preliminary findings suggest that the advertisement strategically leverages a cultural paradox  the surge in horror content consumption during Ramadan to break through a saturated market. Through humorously equating dehydration symptoms with horror tropes and utilizing the comedic dynamic of Fadil Jaidi and Pak Muh, the campaign effectively reframes hydration as a critical, even "horrific," concern. The analysis reveals how the ad subtly transmits ideologies of modern Ramadan observance, brand relevance, and the persuasive power of influencer-mediated discourse.